The reason why Kenya websites are performing poorly is because they are being used for the wrong reason. Well, one of the uses of websites is for advertising, but one has to be shrewd in the way they advertise. You have to fine tune your website to the standards of the search engines.
Why is this so? The most common way people look for information on the internet is by using search engines. Search engines are the most effective and most useful tools that are used on the internet. If one can be able to tap the traffic that is on those search engines, then they can be able to direct many of the people to their sites. Once that is done, one will make profits from sales of products and also from adsense ads found on the site. The only way you can get that traffic landing on your website is by your site appearing in the top pages of search results. This can happen if your website has been optimized i.e. search engine optimization (SEO).
SEO is all about fine tuning your website to the demands of the search engines. The main demand of the search engine is content and information. Whenever anyone is using the search engines, they are mainly looking for information. So the search engines’ work is to favor its users. This is why the search engines will look for the site with the most information dealing with certain words (commonly known as keywords) that were typed on the search engine by users. You will notice that most of the sites that appear on the first result pages have a lot of information dealing with the keywords.
SEO services are really needed in Kenya because many Kenyan websites don’t have relevant content on them (and in many cases none at all). The websites are mainly filled with flash images and wonderful backgrounds and pictures. This will not help your website perform well. If Kenyan websites (and any other websites for that matter), get SEO services, then they are bound to be a major competition to the world leading websites.
SEO in Kenya for websites is now available and affordable.
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