SEO stands for search engine optimization. This is simply fine tuning your site to the demands of the search engine so that you can get people coming to your site. Some of the activities involved in search engine optimization are:
- Content Generation – as we found out earlier, when people are looking for information they use search engines. Search engines will index the websites with most information on a certain keyword highly. In addition, the website must have relevant content that is related to certain keywords. Content generated should focus on certain keywords and thus, keyword research is necessary. SEO experts have their own tools for getting keywords that are related to the main keyword.
- Link Building – one of the things that search engines consider when indexing sites is inbound links i.e. links pointing to a site. They only consider valuable links i.e. links placed on websites with high ranking pointing to websites with low ranking. SEO experts know websites that allow for these inbound links to be created.
- Meta tag analysis – the html tags that are attached to one’s website also matter. This mainly includes the Meta tags for keywords.
With the current economic crisis looming to render people jobless, there is an economy that can never be shaken nor destroyed, it has no president and corrupt leadership. This economy is the web economy. If African websites can maximize on the web economy, they don’t have to fear being laid off. The beauty about the web economy is that it runs on its own. Once a proper set up has been done, the rest will follow.
SEO services in Africa are now available and will make your website a great hit!
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