When one is using Google, they will notice that most of the top websites for most search results usually originate from the US. Unless the keywords specify a certain country, most of the websites are from developed country. It is even possible that at times when dealing the country has been specified, websites from that country do not appear. This is something that is very common for Kenyan websites.
As the economic times get harder, it seems that the best economy that people can rely on is the Internet. The web economy is not to be the safest and has no political wrangles that can disturb the generation of money. All one has to do is get a web designer to have is website up, purchase a domain them and have content on the website. These are some of the key issues that should be looked at when developing a website.
As stated earlier, your website must have content on it. The most common ways that people use to get information or products is through search engines. The most important things that search engines look for are content, content and more content. If your website lacks content then there is no way it will perform with the big guns.
This is what lacks in most Kenyan websites. If you have a look at some of them, they only have flash images and wonderful backgrounds. Sometimes, the web designer would charge a client for search engine optimization (SEO) services yet they know nothing about the services.
With this respect, there is always a solution to the problem. You can always get ghostwriter services that are affordable. So, who is a ghostwriter?
As the name suggests, the word ‘ghost’ in this case implies someone you can’t see. So, ghostwriter is someone who will generate content for your website without the client having to necessarily meet them. These people generate content for websites based on keywords that relate to the products and services of the company.
Read part 2 of this article.
More on SEO in Kenya.
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