Many people would want their site to perform well on search engines. One of the common search engines that is used by over 85% of internet users is Google. This is why people want their websites to do well on Google search engines. This is the same for people with Kenyan websites. What many of these people don’t know is that their sites are not doing well because they have been flagged for not having content, for containing duplicate content or for not having content at all.
Google (and all other search engines) will always favor its users because these users are looking for information e.g. if I want information about music and I use Google to do a search, the search engine will give me the sites with the most information about music. This will also encourage me to be visiting that site if I need more information on music. Another thing about indexing by the search engines is that whenever a site is visited a lot, it will be indexed higher because the search engines believe that the site is giving people relevant information. But if you have a site with a lot of flash images and scrolling pictures then your site will never perform well on the search engine. This is a common feature of Kenyan websites and that is why they don’t perform well.
As stated earlier, search engines are always looking for content so that your website can perform well.
So what is the solution to your under-performing Kenyan website?
The answer is quite simple: search engine optimization (SEO) services. Some of the things involved in SEO are:
- Web content writing – this mainly involves generating content using relevant keywords related to the website or organization in question.
- Research on keywords – there is always a main keyword that deals with a certain product or service. Thus, research has to be done to know what phrases and words people use that are related to the main keyword. The more one uses these words in generating content, the higher the chances the site will be indexed.
- Inbound links – an inbound link is considered to be valuable when it is place in a site that is highly ranked pointing to a site that is not performing well. This is important because this link ‘raises’ the under-performing site. SEO experts have identified sites that offer these links.
These are some of the Kenyan SEO services that have to be included in the under-performing Kenyan sites.
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