The reason why websites are not performing well is because they are not well optimized for search engines (search engine optimization). Some of the activities involved in search engine optimization are:
- Generation of content – your website must have relevant content that is related to certain keywords. Before content is generated, keyword research is done. SEO experts have their own tools for getting keywords that are related to the main keyword. They then generate content and create titles relevant to these keywords.
- Generating inbound links – these inbound links have to be valuable. Search engines usually take into consideration links pointing to a site (inbound links). Valuable inbound links are the ones that are placed in a highly ranked websites pointing to a low ranked website. SEO experts know websites that allow for these inbound links to be created.
- Meta tag analysis – the html tags that are attached to one’s website also matter. This mainly includes the Meta tags for keywords.
An analysis on Kenyan websites reveals that most of them have not been optimized for search engines. This is why most of these websites do not bring competition to the other websites that are on the internet. It is possible for these websites to be in competition with world leading websites if SEO services are done on them. These services could be made affordable if they got these services from the country itself. There are professional SEO experts in Kenya who can make your website compete with other leading websites.
Our current global economies are in crises. Most employees are not assured of their jobs because there have been a lot of people who have been laid off. The most secure economy that cannot be interfered with is the web economy. Many people have made their millions from the web. It is never too late for anyone to rake in their profits from their websites. You just have to optimize your website and you will be in business.
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Great article Aggrey. Kenyans have the technical ability to adapt and become exerts in SEO.
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